Salesforce acquires Vlocity in $1.33bn all-cash deal amid executive shuffle

Salesforce is to acquire Vlocity, a provider of industry-specific cloud and CRM apps, for $1.33 billion (£1.04bn) in an all-cash deal – amid an action-packed end to the company’s fiscal year.

The news was tucked away at the very end of Salesforce’s fourth quarter update. The company’s financial results were described as ‘phenomenal’ by CEO Marc Benioff –...

How CRM remains the fastest growing enterprise software market – and how Salesforce still dominates

Salesforce dominated the worldwide CRM market with a 19.5% market share in 2018, over double its nearest rival, SAP, at 8.3% shareWorldwide spending on customer experience and relationship management (CRM) software grew 15.6% to reach $48.2B in 201872.9% of CRM spending was on software as a service (SaaS) in 2018, which is expected to grow to 75% of total CRM software spending in 2019Worldwide enterprise application software revenue totalled more than $193.6B in 2018, a 12.5% increase from...

The CRM applications which will matter most in 2019 – with AI at the forefront of change

According to recent research by Gartner,

Marketing analytics continues to be hot for marketing leaders, who now see it as a key business requirement and a source of competitive differentiationArtificial intelligence (AI) and predictive technologies are of high interest across all four CRM functional areas, and mobile remains in the top 10 in marketing, sales and customer service.It’s in customer service where AI is receiving the highest investments in real use cases rather than...

How artificial intelligence is revolutionising enterprise software in 2017

81% of IT leaders are currently investing in or planning to invest in Artificial Intelligence (AI).Cowen predicts AI will drive user productivity to materially higher levels, with Microsoft at the forefront.Digital Marketing/Marketing Automation, Salesforce Automation (CRM) and Data Analytics are the top three areas ripe for AI/ML adoption.According to angel.co, there are 2,200+ Artificial Intelligence startups, and well over 50% have emerged in just the last two years.Cowen sees Salesforce...

Making SaaS sticky: Why customer success is the industry’s new linchpin

(c)iStock.com/shylendrahoode

Behind every great tech innovation is the need for effective tech implementation. But anyone who has ever been an early adopter of enterprise technology knows that no matter how remarkable the software is, integrating it into a business and its processes is rarely (read: never) an easy feat. Not only must customers understand how to use the new technology, they have to know how to maximise its use for their business.

In the software as a service...

IBM acquires Optevia for public sector CRM SaaS play

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IBM has announced the acquisition of Microsoft software as a service (SaaS) specialist Optevia, ramping up its offering for CRM SaaS in the public sector.

Optevia’s specialism in Microsoft Dynamics CRM firms makes an interesting avenue for IBM, given how dominant Microsoft is in the public sector. Among Optevia’s more recent customers include Wealden District Council, who announced in October “significantly improved customer...

Moving the help desk to the cloud: Companies reticent to adopt SaaS models

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More than two thirds of respondents in a survey from Software Advice currently use on-premise help desk systems despite the prevalence of cloud-based systems in the market.

68% of the more than 200 IT staff and management respondents have on-prem deployments compared to 18% utilising vendor-hosted cloud and 13% hosting on a leased server.

The most frequently used help desk software functionality, according to those polled, is ticket...

Autotask hits the skids, leaves customers in the dark

Updated 1357: CRM and business IT solutions provider Autotask has reportedly gone down, with the company citing “a known issue in a few zones”.

The company posted this tweet 18 hours ago at the time of writing, but has since gone deathly quiet to customers’ ire, including not replying to a request for comment from CloudTech:

We are currently working on a known issue in a few zones. If you have any questions please contact support. We will keep you...

How niche cloud services can compete against the likes of Microsoft and Google

A recent study conducted by Osterman Research revealed the growing popularity of tools like Microsoft SharePoint. Between 2012 and 2014, the percentage of employees using SharePoint within an organization has risen from 39% to 75%.

A major reason for this terrific rise is due to the spurt in the use of intranet applications like document collaboration, file sharing and records management. Interestingly, file sharing on SharePoint (82% of respondents) appears to have trumped popular...

Salesforce.com bangs the cloudy drum as it makes top 10 software revenue list

Cloud is ‘driving the bulk of change’ in the software market as Salesforce.com becomes the first pure play cloud company to make the top 10 companies for global software revenue, according to analyst house Gartner.

“The software market has been changing shape over the past five years, and cloud is driving the bulk of this change as software vendors acquire and provide applications and infrastructure technology to support the cloud and the Internet of Things...