Set-top manufacturer Pace has announced the launch of Elements, a cloud-based software platform designed to let operators deliver multi-platform personalised content.
The Elements software provides a user interface hosted in the cloud, to allow users to connect to a TV service from multiple devices within the home as well as enabling users to connect to social networks in order to recommend content to friends, personalise their viewing experience and access different types of content across multiple sources from a single managed hub.
Commenting at the launch, Mark Loughran, regional Pace president said: “Consumers are demanding new services, but want home entertainment to be a straightforward, enjoyable experience – as simple as turning on a light switch. This challenge demands a new way of thinking.
“Elements is an important leap forward. It puts our customers in the driving seat, giving them complete power over how they develop their services. By taking control of their platform and the consumer experience it delivers, operators can grow their subscriber base, find new ways to monetise, and stay one step ahead of their market.”
The company argues that the platform will open up new revenue opportunities by giving service providers the tools to deploy new applications and features across different devices as well as creating new live TV experiences by enabling users to, for example, personalise their own football viewing, recommend must-see moments to friends, and instantly pull and share team stats, as well as social networking and over-the-top (OTT) content.
Elements is the latest addition to Pace’s expanding product and service portfolio, which includes set-top boxes and gateways, software, specialised customer care call centres, business consulting and product delivery services.