How cloud-powered changes will accelerate innovation in 2021

Thomas Been is CMO at Druva. Thomas is driven by his curiosity about the impact that data and technology have on businesses. He first honed his technical knowledge in customer-facing roles at New Era Of Networks and Sybase (acquired by SAP). At TIBCO, Thomas held a variety of strategic sales and alliances roles before joining the marketing leadership team. As CMO of TIBCO, he grew the company’s awareness by leveraging the voice of customer advocates and highlighting the impact of the technology on the World’s top sports teams. Under his leadership, his organization tripled the contribution of Marketing to the revenue via targeted, engaging, and personalized digital experiences.

Over the past year, the cloud has become a pivotal asset in tackling disruptions caused by the Covid-19 pandemic. In fact, cloud adoption accelerated more than we could have predicted during 2020, and we don’t expect this to change anytime soon. Driven by the need for expanding capacity, increasing flexibility, and cost efficiency, last year was the wakeup call many businesses needed to realise the benefits of the cloud.

2020 saw cloud technologies turn the world’s commuters into a digital workforce overnight, helping deliver the business tools and services necessary for day-to-day working instantly and on-demand. If the message last year was to ‘adopt the cloud quickly’, the message this year will be ‘do it now or get left behind’. Businesses that don’t opt for cloud-based solutions will be putting themselves at much greater risk from both a security and efficiency perspective.

Enterprise cloud priorities

With cloud migration efforts remaining solely front and centre, companies should be focused on three main priorities this year:

  • On-demand access to data anytime, anywhere and without interruption. We, the public and enterprises, have had a taste of what was possible in 2020. Now, organisations will demand it and invest to get it because of the cost-savings, efficiencies and productivity it can deliver to the business as a whole
  • Managing cloud costs while driving operational efficiencies across the IT infrastructure. By utilising the cloud stacks offered by a host of vendors, businesses will be able to simplify on-premises IT needs
  • Extracting more value out of data. By connecting services and data in the cloud, businesses will be able to derive insights and achieve innovation not previously possible with on-premises. Specialist cloud services, outside the skill sets of internal enterprise teams, will play a key role in this

Achieving success with these priorities will require both changes in technology and company culture. These changes will create opportunities for businesses to innovate, but they can only be realised if the relationship with and towards data evolves. Data needs to be protected and managed like any other asset, shared in relevant ways, and ultimately leveraged. Most businesses don’t realise the true value and potential that underutilised data can have.

Cloud investment in 2021

Investors are also realising the value of the cloud, seeing it come to life in real-time, and are watching it closely as a result. As we’ve already seen, some cloud companies are now generating double, even triple-digit revenue growth, and cloud indexes are outperforming the market. Case in point is the Snowflake IPO from September, which set the record as the largest software company IPO after shares doubled the first day to more than $120 a share, and quickly rose the second day to more than $245 a share.

That said, the competition in the cloud software space is still fierce, but this continued interest and investment brings opportunities to fuel even greater innovation and differentiation from competitors. This, in turn, helps drive even more value for customers, growing revenue and investment, and thus starting this virtuous cycle all over again.

Be it new ways to collaborate, the ability to enable low-cost experimentation, or the opportunity for rapid global scaling of solutions, organisations will drive insights in the cloud with new technologies such as artificial intelligence and machine learning. All of this will help build new cloud-native applications, and create APIs that connect with other businesses.

As more workloads grow in the cloud, organisations need to focus on what their cloud priorities are. This will enable them to successfully break down silos, create closer collaboration, drive faster innovation and realise faster time to value. And ultimately, this supports the growth of one of the most important metrics – data under management – which serves as a good proxy for the value cloud solutions are creating today and building.

This will also help separate the smoke and mirrors of those companies that are ‘cloud washing’ by attaching a cloud label onto existing services from those that truly embrace the cloud. Whilst cloud computing removes barriers to scalability and affordability, not all cloud companies will be able to maximise the value of data being stored in their cloud. In fact, according to our own recent survey of 700 IT leaders in the US and UK, 41 percent of IT leaders still say that the data they collect is not ready to use when they need it for decision making. Ultimately, businesses will vote on the cloud platforms with their data in 2021, not just their dollars.

Photo by Quentin Rey on Unsplash

Interested in hearing industry leaders discuss subjects like this and sharing their experiences and use-cases? Attend the Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam to learn more.

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