Five steps to building an effective SMB analytics initiative

Analytics tools are commonplace in today’s digital economy, but many organisations don’t fully utilise them. Small to medium businesses (SMBs) are particularly bad offenders due to a lack of in-house expertise, nascent or non-existent processes, or misunderstanding of the tools’ purposes.

If you’re an SMB exec, there’s good news: with just a few steps, SMBs can leverage business analytics much more effectively. These steps will open up a whole new world of insight into...