How SaaS companies can build on their popularity with a good digital marketing strategy

With the Covid-19 pandemic forcing firms to allow more home and remote working, SaaS offerings are seeing large subscription increases. Recent figures reported by market research company Technavio suggests the global SaaS market could grow to over $60 billion in 2023.

So what happens when a working vaccine becomes available - which according to recent media reports is on the horizon - and people can resume their normal working routine at the office? How can SaaS firms ‘seize the...