How SaaS, AI and machine learning are boosting sports broadcasting: A guide

The sports broadcasting industry has a problem. Fan bases are growing, as are viewing figures; but it is becoming harder and far more expensive for sports broadcasters and rights holders to manage, package and distribute their content. Obsolete methods of distribution that require expensive software and hardware packages, sold on fix term licenses, are hindering broadcasters from making back-end efficiencies that can ultimately lead to enhanced fan...