Most businesses consider more web traffic to be a good thing. It’s a measure of success. Of visibility. It means they’re being found on search engines, that their marketing campaigns are working.
It is, then, easy to become so focused on the goal that you become blind to the risk. Too much traffic can also be a problem, and website outages can be highly costly in terms of both revenue and reputation. If a website slows down noticeably or fails altogether, what started as a good news story can all too easily turn into a crisis.
This whitepaper from Eggplant looks at ways to mitigate the risks – and make the most of the opportunities – associated with extreme traffic peaks.